The object of research – „Rokiškio sūris“ Joint – stock company brands. The task of research – brand management of … Joint – stock company „Rokiškio sūris“ The purpose of research – to prepare a brand management model for Joint – stock … and law aspects; ● to accomplish a theoretical study of brand management; ● to formulate a research methodology of milk …

Final goal is to indentify the notoreity of „E4U“ brand and to make the plan to promote this brand. Master thesis … comunication plan for the ecological „E4U“ brand. The plan sets the message of brand promotion, the choice of advertising in …

The goal of this diploma paper is to build the model how to choose the ways in nontraditional communications for brand … brand conception; • The benefits of social media; • The benefits of social networks, WOM, BUZZ marketing, blogs, video … social networks, citizen advertising; • Communication with mobile advertising • The process of building the brand …

The critical aim of the work is the brand recognition level based on reputation in the international company RIMESS by … providing its building model. In the first part of the work is analysed the theoretical considerations of brand-building. In the … second part of the work is carried out the investigation of Rimess brand recognition based on a reputation of quality service …

piramidę (Customer-based brand equity pyramid by Keller 2003), kuri sudaryta iš šešių prekės ženklo vertę sudarančių dimensijų …Main goal is to create „Express Media“ company‘s magazine „Express Mada“ brand equity increasing strategy for the … subscribers, which will help to determine the present value of the brand; (4) to prepare magazine „Express Mada“ brand equity …

and coherent brand provides a real alternative for financial services organisations that desire differentiation but do not … wish to compete on price in a homogenous market. However, to an organisation that has chosen the brand orientation it is … not obvious what organisational preconditions are necessary in order to be brand orientated and achieve sustained …

issues. There has been made in summary „The theoretical value of the brand-building model for the buyer“. In the second part … of the work it has been done the JSC „Eternit Baltic“ brand value enhancing solutions studio. According to it and a …“ buyers estimate the brand value of 1, i.e. it perceived benefits of their costs. It has been identified that the JSC „Baltic …

.KEY Words: brand, brand value, company’s valueResearch object – valuation of brand.Research aim – to do analysis of brand … valuation approaches and methods and to compose integrated model of brand valuation.Objectives: 1) to describe the concept of … brand, its value and its influence on company’s value;2) to compare and to analyze methods of brand valuation;3) to …