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of how to do market segmentation. Yet the problem of choosing the right parameters in order to fulfill the segmentation … consumers segmentation model for the purpose of AB Ukio bank direct marketing. Objectives of the paper:- To define Lithuania …
Persistent link: https://www.econbiz.de/10009478418
Baigiamajame magistro darbe nagrinėjamos vartotojų tyrimo ir rangavimo sistemos problemos. Išnagrinėti pagrindiniai principai, kuriais remiantis tiriami, segmentuojami ir ranguojami vartotojai. Parengta vartotojų tyrimo ir rangavimo sistema, pagrįsta daugiakriteriu metodu ir sudaryta iš...
Persistent link: https://www.econbiz.de/10009479097
Price Sensitivity Criterion in the Market of Business Training in Lithuania and its Segmentation PositionObjectives: to … determine the segmentation position of executive training market in applying the price sensitivity criterion. Aims of the …
Persistent link: https://www.econbiz.de/10009479133