Master's work examined the concept of consumer behavior, the essence of consumer behavior is the organization, assessed … the diversity of consumer behavior patterns, identify factors driving consumer behavior, which influence the purchase … decision-making process. The paper revealed consumer behavior factors that affect the purchase decision-making process, the …

The aim of the final paper “Consumer behavior in choosing hotels in Siauliai” according to scientific literature, is to … analyze consumer behavior in choosing hotels in Siauliai in stages of decision-making process. The subject of the research is … consumer behavior in choosing hotels in Siauliai. The presented paper consists of three parts: the essence, factors and models …