opportunities for its improvement in telecommunication companies in Šiauliai. The results revealed have demonstrated that employees … settle within an organization if a friendly workplace – of a clan type and not related to the work completed, need for …, employees’ ability to compete, to take initiative and to strive for the competition goal. This allows to foresee the need for …

image and the concepts of sensory marketing are used to identify the factors which determine a brand‘s image. Also, the … brand‘s communicational effect for customers is analysed.• In the second part of master‘s degree thesis JSC “Birštono …