radical innovations, based on research and development (R&D) activities. R&D generates knowledge, necessary for innovation … creation process, as well as proposes decisions for kinds of problems. That is why the chain of interaction between research … and innovation is essential.The problem of research is expressed in question “What kind of interaction between research …

evaluated. The goal of the work - to prepare the theoretical assumptions of the consumers' behaviour research and to analyze the … the consumers' behaviour is being described, the importance of the consumers' behaviour research is being reviewed, the … and their features of behaviour are being excluded, the alternative consumers' behaviour research technique, the quality …