applying data mining technology. Performed data analysis with the software package - Statistica 7, using the "associations … may adjust in their advertising campaigns. …

evaluated. In addition customer sensibility to different sales support tools and reliance on advertising have been evaluated …

Online advertising revenues it the fastest rising sector in advertisement industry. However there is no sufficient … introduces conception and theory of internet advertising with principal distribution methods in order to deliver marketing … messages and attract customers. Also web advertising advantages are evaluated in comparison to more traditional advertising …

’ products. The purpose of this thesis is to offer the principles of the advertising market participants’ liability formation and … management after accomplishment of determination of the outcomes of the dialog between child and advertising. On purpose to … it is aimed to ascertain how child understands advertising, does it influences in any way the relation between child and …