based on them are not adapted to the specific concept of marketing and do not encompass the features of exchange creating … the value for the company that are characteristic of this concept. The concept of relationship marketing dictates to … relationship aspect. The concept of relationship marketing is discussed in the aspect of value creation by highlighting the …

, as well is analyzed marketing’s ranges, which could be applied to interior design business branch, marketing strategies … marketing concepts and consumers behavior theories is done in thesis. Quantitative and qualitative empirical researches … practical aspects, it is suggested a marketing strategy model for interior design service business, prepared conclusions and …

Customer loyalty in the context of marketing theories, formation of the conception of customer loyalty through the … development of the of schools of marketing thought, influence of relationship marketing concepts on the concept of customer … evolution of marketing orientations, classifications of consumer loyalty, the model consumer loyalty formation, the measures for …

loyalty. The theoretical part of the final paper deals with the relationship marketing science in the context of loyalty …