Quaresma, Rui; Huertas, Paula; Castillo, José - Centro de Estudos e Formação Avançada em Gestão e … - 2009
This paper presents the results of a qualitative and quantitative evaluation of the performance on the Internet of medium and large Spanish enterprises. Special attention is given to the firms' e-commerce, in particular to the issue of business to consumer. In the study, an instrument of...