?ge verbunden sind, stellt dabei eine gro?e Herausforderung f?r ein wertorientiertes Kundenmanagement dar und hat weitreichende … relationship management and has extensive implications for companies. Hence, this cumulative doctoral thesis deals with a very … management. In this context, business activities and decisions have to be based on economic key performance indicators. Thus, in …

-oriented alignment of all business activities. Risk management that is always to be implemented as part of an integrated risk and return … management, aims to support a value-oriented corporate governance in the best possible way. Companies are faced within their …. Against this background, the present thesis gives specific recommendations for the implementation of a sound risk management …

?ten, weshalb das Kundenbeziehungsmanagement bzw. Customer Relationship Management verst?rkt in den Vordergrund tritt. Neben der …, so the importance of Customer Relationship Management increases. In addition to the customer orientation, companies shift … various duty holders ? also in Customer Relationship Management (business) processes are particularly important. The (business …