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Marktorie͏̈ntatie : oorsprong en inhoud van een omstreden begrip
Langerak, Fred
;
Commandeur, Harry R.
-
1994
Persistent link: https://www.econbiz.de/10000889973
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2
De invloed van bedrijfstak- en markt-omstandigheden op de relatie tussen marktgerichtheid en bedrijfsprestatie
Langerak, Fred
;
Napel, J. M. ten
-
1997
Persistent link: https://www.econbiz.de/10000956239
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3
Het strategische marketingplan beoordeeld : bruikbaar of niet?
Waalewijn, Philip
;
Keurntjes, Peter
;
Franssen, Martijn
-
1994
Persistent link: https://www.econbiz.de/10000901376
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