Purpose: To investigate the choice and experience attributes of core Southern UK customers/consumers concerning the buying and eating of biscuits – sweet (cookie) and savoury (cracker) - of a high premium, luxury or indulgent nature and the possible opportunity for organic or other more...

Everyday life is increasingly made up of ethical messages and decisions mediated by the brands in our lives. Based on extensive empirical research on the brands Starbucks and MTV, this article examines some of the ways these two brands format corporate social responsibility (CSR). Drawing on...

This research explores the adoption of the Web throughout the buying process within high-value, high-involvement product categories (the car sector). Diffusion of innovations (Rogers, 1983) and innovation resistance Ram and Sheth (1989) theories are utilised and found to be useful. The research...

Consumers behaving badly online as a form of deviation perhaps epitomises producers' greatest concerns (see Experian's White Paper Report, 2001). An apparent transfer of control and power in online environments from producers to consumers could provide an answer to whether or not the World Wide...

In this paper we turn our attention to the classical marketing problems of product/service launch and development, by examining the emergence of the so-called ‘ruin bars’ in Budapest between 1999 and 2009. Traditionally the marketing discipline has been content with adopting the abstract...

This book offers a comprehensive analysis of the impact of the Internet on media and mediated content industries. It explores and discusses the changes this emergent communications platform is engendering for the media and content industries and the implications of those changes. Its contents...

A formal definition of cultural industries is developed following four distinct features of cultural goods: (a) oversupply, (b) quality uncertainty, (c) network effects and (d) demand reversal. Drawing on economic and socio-psychological notions of ‘network’, increasing returns and social...

This paper examines the concept of sponsorship as an element of the marketing communications mix. The particular interest of the researchers is the contribution that sports sponsorship may make towards brand personality and awareness in the consumer's product adoption process. The paper is part...

The UK television industry operates in a highly turbulent environment characterised by the rapid changes in; regulation, technology, audience behaviour and new media consumption. This competitive environment makes it difficult for television companies to identify strategies for growth and may...