What factors influence consumers to choose a bank with which to contract a service in a situation of information … possible firm opportunistic behaviour. To reduce it, consumers can use, on one hand, signals that the bank sends to the market … contract with a specific bank and not others. Relations among those variables were tested with a sample of 155 bank users when …

At this paper, we analyse the set up of an innovative and recent bank model, the Internet banking. We study as the …