Real option valuation methods used in firm valuation process allow taking into consideration firm’s flexibility and its adaptability to environmental changes. In the binomial tree model it is assumed that stock price changes are composed of a great number of small binomial changes. This...

Real option valuation methods used in firm valuation process allow taking into consideration firm’s flexibility and its adaptability to environmental changes. The risk is taken into consideration at an expected rate of return in real option – an expected return rate is related to CAPM model....

Growth in popularity of computer (video) games is a noticeable change in recent years. Electronic entertainment increasingly engages the wider society and reaches to new audiences by offering them satisfy of wide variety of needs and aspirations. As a mass media games not only provide...