Spanish Abstract: La presente investigación propone un modelo de personalidad de marca en el contexto de las Cadenas de Farmacias en Chile, denominado «Pharmacy Chains Brand Personality» (PCBP). Esta propuesta considera principalmente el modelo desarrollado por Aaker (1997), pero se adapta a...

We study experimentally a standard four-player Hotelling game, with a uniform density of consumers and inelastic demand. The pure strategy Nash equilibrium configuration consists of two firms located at one quarter of the ``linear city'', and the other two at three quarters. We do not observe...

Within the area of Behavioral game theory, we focus on a specific context, namely, on a game we called the Alternative traveler's dilemma. In this context, we observe that participants tend to choose strictly dominated strategies. In order to explain similar tendencies in other games,...

Within the area of Behavioral game theory, we focus on a specific context, namely, on a game we called the Alternative traveler’s dilemma. In this context, we observe that participants tend to choose strictly dominated strategies. In order to explain similar tendencies in other games,...