The aim of this paper is to analyze the impacts of the reduction of the Brazilian Tax on Industrialized Products (IPI) on the local sales of vehicles during the period between January and November of 2009. In order to evaluate these impacts, sales have been modeled as a function of price, income...

The pharmaceutical industry invests its sales force in contacts with doctors, making visits and publicizing its drugs, in orderfor them to prescribe these products to their patients. This work discusses the structure of the pharmaceutical market and howmarketing strategies are used by...