Pulici, Rodrigo; Alves, Flavio Rocha; Gameiro, Augusto … - 2008
poultry production has largely grown. The turkey production somehow follows this performance. A large amount of turkey meat is … exported, just like the poultry. However, the poultry meat consumption is very well consolidated in the domestic market, what … research analyzed the market segmentation strategy of products made of turkey meat, as well as the purchase behavior based on …