Pulici, Rodrigo; Alves, Flavio Rocha; Gameiro, Augusto … - 2008
poultry production has largely grown. The turkey production somehow follows this performance. A large amount of turkey meat is … does not occur with turkey derivates consumption, which is very low, despite the growth in the last five years. This … research analyzed the market segmentation strategy of products made of turkey meat, as well as the purchase behavior based on …
