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A Relationship Approach to Brand Equity

Brito, Carlos - Faculdade de Economia, Universidade do Porto - 2008

Brands are not just a sign. Brands are not just elements that position products and companies. For many years, brands have been regarded as the link between products/companies and their customers. However, this view has dramatically changed inasmuch as brands are now considered partners of the...

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The advertising market in Brazil and its macroeconomic determinants : a study based on the Relative Constancy Principle

Pesavento, Fábio; Marques, André de Mattos - In: Análise econômica : revista da Faculdade de Ciências … 34 (2016) 66, pp. 313-341

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Um "novo homem" para o consumo : a representação da masculinidade em propagandas de Avon e Natura

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Dictionary of advertising and distribution in eight languages

1954

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Aspectos do marketing e da publicidade na América Latina

Farina, Modesto - 1981

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