O marketing de relacionamento fornece a definição de construtos envolvidos na relação entre entidades que transacionam ao longo de um canal de marketing. Construtos como poder, dependência, confiança, comprometimento, cooperação, conflito, incerteza e oportunismo contribuem para realizar...

Brands are not just a sign. Brands are not just elements that position products and companies. For many years, brands have been regarded as the link between products/companies and their customers. However, this view has dramatically changed inasmuch as brands are now considered partners of the...

Brazil continues as one of the largest producers of beef, pork and chicken. In terms of fish production, the performance is lower than expected, presenting low insertion in the domestic and international markets. Since 2004, national aquaculture production (particularly Tilapia) has grown 14.2%...