Moreira, Cristina; Côrte-Real, Ana; Lencastre, Paulo - Faculdade de Economia e Gestão, Universidade Católica … - 2010
Presently the brand concept can range from personal brand to country or continent brand. We therefore consider that … studying a sector of the economy, in this case Agriculture, according to the brand concept would be an added value. Agriculture … obtaining the image of a brand, for they let us understand which is the positioning of a brand in the mind of its publics. The …