Regardless of their scope and nature, Public policies, government programs, or strategies for the modernization of the State involve the performance of public officials as one of their fundamental variables. Their motivations, perceptions, and adherence to specific practices and objectives are...

Regardless of their scope and nature, Public policies, government programs, or strategies for the modernization of the State involve the performance of public officials as one of their fundamental variables. Their motivations, perceptions, and adherence to specific practices and objectives are...

Brands are not just a sign. Brands are not just elements that position products and companies. For many years, brands have been regarded as the link between products/companies and their customers. However, this view has dramatically changed inasmuch as brands are now considered partners of the...