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O marketing de relacionamento fornece a definição de construtos envolvidos na relação entre entidades que transacionam ao longo de um canal de marketing. Construtos como poder, dependência, confiança, comprometimento, cooperação, conflito, incerteza e oportunismo contribuem para realizar...
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Brands are not just a sign. Brands are not just elements that position products and companies. For many years, brands have been regarded as the link between products/companies and their customers. However, this view has dramatically changed inasmuch as brands are now considered partners of the...
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semi-arid region and some metropolitan areas. The aim of this study was to evaluate the water management system in Brazil …. The management of water resources started a new phase with the approval of Brazilian Law 9433/97, which deals with the … resulted in improvements in water management in Brazil and, consequently, promoted its' more sustainable use. However, there …
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