Herbert Simon disseminated his bounded rationality approach in his vast academic production. The recognition of the complex environment and the cognitive limits led him to study about the use of heuristics in the decision-making. Around this idea, a new path to the study of human decisions has...

This paper discusses the implications of assuming agents with bounded rationality over the design of public policies towards eradicating poverty, and uses the insights to study the case of the Brazilian program Bolsa Familia. The initial assumption is that the person receiving the benefits of...