O marketing de relacionamento fornece a definição de construtos envolvidos na relação entre entidades que transacionam ao longo de um canal de marketing. Construtos como poder, dependência, confiança, comprometimento, cooperação, conflito, incerteza e oportunismo contribuem para realizar...

Brands are not just a sign. Brands are not just elements that position products and companies. For many years, brands have been regarded as the link between products/companies and their customers. However, this view has dramatically changed inasmuch as brands are now considered partners of the...

O mercado nacional de FLV (frutas, legumes e verduras) vem crescendo significativamente nos últimos anos. Contudo, devido à grande perecibilidade destes produtos, a qualidade dos mesmos está condicionada a processos de padronização, seleção, classificação, embalagem e transporte...

The national market for FLV (fruits, legumes and vegetables) has grown significantly in recent years. However, due to the high perishability of these products, their quality is subject to appropriate processes of standardization, selection, classification, packaging and transportation to avoid...

The globalization of markets characterized by increasing networking of economy due to the rapid developments in information and communication technology, result in a strong competition of worldwide producing companies. At the same time, companies face challenges evented by individual products,...