to be followed by knowledgeabout factors which interfere in the marketing mechanisms: the basis behavior and thebasis …

.---------------------------------------------This study investigates the feasibility of Production and Marketing of the Nile Tilápia by small producers Paranaenses. Currently …

governancemechanisms adopted in the beef chain. The transaction attributes of five beef chain subsystems and their degree of measurability …, exemplifiedby organic beef. The same gradient is observed when the attributes’ measurability is considered as the explanatory … variable, with theexception of the organic beef subsystem. It was concluded that the MCT is a theoretical framework that can be …

desafio para o pecuarista é grande, dada a complexidade que envolve o processo de compra de gado, caracterizado pelo marketing … produtores e demais agentes olhem para a cadeia produtiva como um todo, fazendo uso das estratégias de marketing e buscando os … with the productive chain as a whole, using marketing strategies and searching concepts of Supply Chain Management (SCM). …