Brands are not just a sign. Brands are not just elements that position products and companies. For many years, brands have been regarded as the link between products/companies and their customers. However, this view has dramatically changed inasmuch as brands are now considered partners of the...

This study aims to verify the effect of the download data transmission rate on the degree of satisfaction of consumers of fixed broadband internet access, evaluating whether this relationship is adequately explained by the three characteristics which, according to prospect theory (Kahneman e...

This study aims to verify the effect of the download data transmission rate on the degree of satisfaction of consumers of fixed broadband internet access, evaluating whether this relationship is adequately explained by the three characteristics which, according to prospect theory (Kahneman e...