The objective of this work is to analyze the Arte Rio Cooperative’s decision making process to assess how far it comprehends itsmembers’ cooperative production system, i.e. if there is a logic governing the process that is different from utilitarian economics. Itwas inferred that the logic...

The growth of the world’s organic food market in the last ten years has been raising the demand for studies related to this theme.Supermarkets have been proving themselves relevant actors in the distribution of these products in Brazil and in the external market.This paper aims to describe the...

The Brazilian poultry chain has been intensely restructured during the last few years to remain competitive in the internal and externalmarkets. Analysis of all the chain levels indicates that the processing segment is characterized by an intense innovation process, inboth its product and its...

The study verifies, between march 2005 and march 2006, if there is any difference between the stock yields of a sample of companieslisted in Bovespa that adopt the principles of Corporate Governance, in different levels, in relation to the companies of the traditionalmarket. The data were...

The analysis and measurement of production and transaction costs is an important tool in guiding decisions and in comprehendingthe behavior of the agents in a particular institutional environment. Although production costs have been widely studied in theliterature, transaction costs have not...

Measurement Cost Theory (MCT) and Transaction Cost Economics (TCE) are both theoretical frameworks applied to the studyof economic transactions. In the MCT, the attributes’ measurability is a key variable for identifying efficient modes of governance.The application of MCT to agri systems...

This paper is a preliminary analysis of the governance structure of the faire trade of orange juice between Brazil andFrance. Fair trade is an organizational field composed of complex organizational networks that maintain relationsof mutual dependence and share the same values system. As fair...

Due to growing consumer demands regarding product quality and the social and environmental aspects of theproduction process, there is a need to redefine the agricultural productive structure so as to make it sustainable.The Integrated Production System in Coffee (CIP) aims to meet these new...

The pharmaceutical industry invests its sales force in contacts with doctors, making visits and publicizing its drugs, in orderfor them to prescribe these products to their patients. This work discusses the structure of the pharmaceutical market and howmarketing strategies are used by...

Due to changes in the institutional environment, mainly the Law 11.241/2002 (SP), which limits the burning of sugarcane and favors the mechanization of its harvest, there is a new technological pattern in the Brazilian production of sugar and alcohol. The objective of this article is to analyze...