The aim of this paper is to analyze the factors that explain the market leadership of a Brazilian bus bodywork manufacturer (Marcopolo). From a methodological point of view, the paper is a case study based on a bibliographic review and in-depth interviews.The underlying hypothesis is that some...

The purpose of this paper is to examine the explaining factors of the market leadership of two Brazilian companies in specialized fields of the Information and Communication Technologies (ICT) sector. Whilst Totvs is a software house, dedicated to the Enterprise Resource Planning (ERP) segment...

The aim of this paper is to analyze the factors that explain the market leadership of a Brazilian bus bodywork manufacturer (Marcopolo). From a methodological point of view, the paper is a case study based on a bibliographic review and in-depth interviews.The underlying hypothesis is that some...

The purpose of this paper is to examine the explaining factors of the market leadership of two Brazilian companies in specialized fields of the Information and Communication Technologies (ICT) sector. Whilst Totvs is a software house, dedicated to the Enterprise Resource Planning (ERP) segment...