What is the value of self-interest? The article critically reviews past and current justifications for the theoretical use of the behavioral assumption of self-interest, explanatory, normative, representional and critical, focusing on the critical function. This latter emerges from an incursion...

Herbert Simon disseminated his bounded rationality approach in his vast academic production. The recognition of the complex environment and the cognitive limits led him to study about the use of heuristics in the decision-making. Around this idea, a new path to the study of human decisions has...