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ECONIS (ZBW)
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Transparência e imagem do Banco Central do Brasil : uma comparação entre técnicas de análise
Vieira, Paulo Roberto da Costa
;
Ribas, José Roberto
- In:
Análise : a revista acadêmica da FACE
19
(
2008
)
2
,
pp. 93-106
Persistent link: https://www.econbiz.de/10003942108
Saved in:
2
O papel do goodwill na determinação do nível óptimo de publicidade
Osório, Carlos
(
contributor
);
Leitão, João
(
contributor
)
- In:
Brazilian electronic journal of economics : BEJE
4
(
2001
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10002226030
Saved in:
3
Cultura do consumo : fundamentos e formas contemporâneas
Fontenelle, Isleide Arruda
-
2017
-
1a edição
Persistent link: https://www.econbiz.de/10011833278
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4
O papel da região de origem na imagem de marca e suas implicações no valor percebido e nas intenções de compra do produto
Ventura, Paulo Henrique Alves
;
Aguiar, Edvan Cruz
; …
- In:
Revista globalización, competitividad y gobernabilidad …
13
(
2019
)
2
,
pp. 72-86
Persistent link: https://www.econbiz.de/10012229951
Saved in:
5
The
advertising
market in Brazil and its macroeconomic determinants : a study based on the Relative Constancy Principle
Pesavento, Fábio
;
Marques, André de Mattos
- In:
Análise econômica : revista da Faculdade de Ciências …
34
(
2016
)
66
,
pp. 313-341
Persistent link: https://www.econbiz.de/10011584740
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6
Um "novo homem" para o consumo : a representação da masculinidade em propagandas de Avon e Natura
Dória, Leonardo Botelho
;
Burrowes, Patricia Cecilia
- In:
Consumer behavior review : CBR
3
(
2019
)
3
,
pp. 1-13
Persistent link: https://www.econbiz.de/10012216819
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7
Dictionary of
advertising
and distribution in eight languages
1954
Persistent link: https://www.econbiz.de/10000512559
Saved in:
8
Aspectos do marketing e da publicidade na América Latina
Farina, Modesto
-
1981
Persistent link: https://www.econbiz.de/10000339407
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