Moreira, Cristina; Côrte-Real, Ana; Lencastre, Paulo - Faculdade de Economia e Gestão, Universidade Católica … - 2010
characterize the image of Agriculture in Portugal, based on the associations it provokes. Associations are the purest way of … (brainstorming), with the aim of obtaining a group of associations to the Agriculture sector by the general public, and then using a … group of not so favourable associations, demonstrating that it is not the pertinence of the sector that makes it attractive …