dos Santos, Gesmar Rosa; de Sousa, Alexandre Gervásio; … - 2013
this sense, the insurance premium subvention program (PSR), a federal government initiative, has been a major incentive for … insurers and farmers adhesion. This study describes the trajectory of the PSR from the point of view of the government action … combination of mechanisms and strategies of insurers to enhance their sales. One issue to be resolved by the government relates to …