Quanto mais complexo for o ambiente que envolve o processo decisório, mais difícil este último se torna, uma vez que aumenta o número de variáveis a serem analisadas, bem como as relações possíveis entre as variáveis. No ambiente dos agronegócios o panorama observado não parece ser...

The objective of this work is to analyze the Arte Rio Cooperative’s decision making process to assess how far it comprehends itsmembers’ cooperative production system, i.e. if there is a logic governing the process that is different from utilitarian economics. Itwas inferred that the logic...

Entre os anos 2001/2007, a agricultura nacional cresceu a taxas extraordinárias, superiores às dos outros setores da economia. Este excelente desempenho da agricultura nacional ocorreu sem que existisse um aparato de políticas públicas para fomentá-lo. Desta forma, o desempenho da...

O crescimento do setor de serviços tem evidenciado a importância de as empresas dedicarem maisatenção à qualidade com que seus serviços são prestados. Dentre todos os aspectos considerados, umdos mais relevantes, porém muitas vezes deixado para segundo plano, refere-se à qualidade que...

Na literatura da área de estratégia de operações, os critérios competitivos devem ser priorizados tendo como referência a importância desses para os clientes, o desempenho da comparativo aos concorrentes, os trade-offs existentes entre os critérios e a disponibilidades de recursos...

The analysis and measurement of production and transaction costs is an important tool in guiding decisions and in comprehendingthe behavior of the agents in a particular institutional environment. Although production costs have been widely studied in theliterature, transaction costs have not...

Measurement Cost Theory (MCT) and Transaction Cost Economics (TCE) are both theoretical frameworks applied to the studyof economic transactions. In the MCT, the attributes’ measurability is a key variable for identifying efficient modes of governance.The application of MCT to agri systems...

This paper is a preliminary analysis of the governance structure of the faire trade of orange juice between Brazil andFrance. Fair trade is an organizational field composed of complex organizational networks that maintain relationsof mutual dependence and share the same values system. As fair...

Due to growing consumer demands regarding product quality and the social and environmental aspects of theproduction process, there is a need to redefine the agricultural productive structure so as to make it sustainable.The Integrated Production System in Coffee (CIP) aims to meet these new...

The pharmaceutical industry invests its sales force in contacts with doctors, making visits and publicizing its drugs, in orderfor them to prescribe these products to their patients. This work discusses the structure of the pharmaceutical market and howmarketing strategies are used by...