The aim of this paper is to analyze the factors that explain the market leadership of a Brazilian bus bodywork manufacturer (Marcopolo). From a methodological point of view, the paper is a case study based on a bibliographic review and in-depth interviews.The underlying hypothesis is that some...

This study is to assess the needs and possibilities of fostering the engineering design firms in Brazil, more specifically those targeting the naval industry projects, and also offer a diagnosis to guide the formulation, implementation and evaluation of policy support to strengthen this segment...

The new strategies of internationalization of production lie in the fact many industries leave the condition of bounded entities nationally for the condition of fragmented business networks, in organizational terms, globally distributed, leading companies to engage in the production of a good or...

From the 1990s, it intensified in the global economy the implementation of strategies for companies of fragmenting their production processes and allocate their productive activities in various countries and regions, forming with this global value chains to recreate the international division of...

From the 1990s, it intensified in the global economy the implementation of strategies for companies of fragmenting their production processes and allocate their productive activities in various countries and regions, forming with this global value chains to recreate the international division of...