The present research examines the hole of the major national companies in the process of Brazilian and South American integration and productive development, under the aspects of market factors of production (land, labor, capital and technology), in the direct/indirect organization of the...

The present research examines the hole of the major national companies in the process of Brazilian and South American integration and productive development, under the aspects of market factors of production (land, labor, capital and technology), in the direct/indirect organization of the...

The purpose of this work is to provide an overview of what is perhaps the most common analysis context in market research – that of regression models for normally distributed data. In fact, examples of applications of these models continue to accumulate in the marketing literature, given their...

This work provides a broad review of the past literature on market segmentation, focusing on a discussion of proposed bases and classification methods. Multiple segmentation bases are detached, organized according to two axes - observable/ unobservable, general/ specific of the product and...