The present research examines the hole of the major national companies in the process of Brazilian and South American integration and productive development, under the aspects of market factors of production (land, labor, capital and technology), in the direct/indirect organization of the...

The pharmaceutical industry invests its sales force in contacts with doctors, making visits and publicizing its drugs, in orderfor them to prescribe these products to their patients. This work discusses the structure of the pharmaceutical market and howmarketing strategies are used by...