The aim of this paper is to analyze the factors that explain the market leadership of a Brazilian bus bodywork manufacturer (Marcopolo). From a methodological point of view, the paper is a case study based on a bibliographic review and in-depth interviews.The underlying hypothesis is that some...

The auto industry, since the 1960s, showed substantial growth in South Korea causing the country at the end of the 1980s was among the world's leading manufacturers of automobiles. In the early 1990s, associated with the opening up of the economy held by the Korean government, the auto industry...

The new strategies of internationalization of production lie in the fact many industries leave the condition of bounded entities nationally for the condition of fragmented business networks, in organizational terms, globally distributed, leading companies to engage in the production of a good or...

From the 1990s, it intensified in the global economy the implementation of strategies for companies of fragmenting their production processes and allocate their productive activities in various countries and regions, forming with this global value chains to recreate the international division of...

The aim of this paper is to analyze the factors that explain the market leadership of a Brazilian bus bodywork manufacturer (Marcopolo). From a methodological point of view, the paper is a case study based on a bibliographic review and in-depth interviews.The underlying hypothesis is that some...

From the 1990s, it intensified in the global economy the implementation of strategies for companies of fragmenting their production processes and allocate their productive activities in various countries and regions, forming with this global value chains to recreate the international division of...

The new strategies of internationalization of production lie in the fact many industries leave the condition of bounded entities nationally for the condition of fragmented business networks, in organizational terms, globally distributed, leading companies to engage in the production of a good or...

The auto industry, since the 1960s, showed substantial growth in South Korea causing the country at the end of the 1980s was among the world's leading manufacturers of automobiles. In the early 1990s, associated with the opening up of the economy held by the Korean government, the auto industry...