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Marca : o que o coração não sente os olhos não vêem ; (reflexões sobre marketing e ética)

Vieira, Stalimir - 2002

Persistent link: https://www.econbiz.de/10004779698

Moreira, Cristina; Côrte-Real, Ana; Lencastre, Paulo - Faculdade de Economia e Gestão, Universidade Católica … - 2010

Presently the brand concept can range from personal brand to country or continent brand. We therefore consider that … studying a sector of the economy, in this case Agriculture, according to the brand concept would be an added value. Agriculture … obtaining the image of a brand, for they let us understand which is the positioning of a brand in the mind of its publics. The …

Persistent link: https://www.econbiz.de/10008783583

O arroz no varejo e os fatores que influenciam o dispêndio das famílias consumidoras

Gameiro, Augusto Hauber; Gameiro, Mariana Bombo Perozzi - 2008

Despite the well-known idea that rice is a commodity andthus it is unlikely to be differentiated, there is a large number of riceproducts available in the retail market, with different classification,standards, packages, brands etc. It can be observed significant variationin their prices,...

Persistent link: https://www.econbiz.de/10009446921

A Relationship Approach to Brand Equity

Brito, Carlos - Faculdade de Economia, Universidade do Porto - 2008

paper develops a holistic model on the basis of a relational perspective of brand equity. …

Persistent link: https://www.econbiz.de/10005031606

O custo econômico do fogo na Amazônia

Motta, Ronaldo Serôa da; Mendonça, Mário Jorge Cardoso de - 2002

Fire has been traditionally used by farmers as mean of land preparation and, therefore, benefiting agriculture and pasture. However, fire application may also generate private and social costs. This study attempts to measure these fire use costs in the Brazilian Amazon. Fire control can be lost...

Persistent link: https://www.econbiz.de/10011748030

O custo econômico do fogo na Amazônia

Motta, Ronaldo Seroa da (contributor) - 2002

Persistent link: https://www.econbiz.de/10001707255

Portugal em chamas : como resgatar as florestas : a epidemia de ecualiptos, o círculo vicioso dos incêndios, os efeitos das alterações climáticas e o futuro próximo

Camargo, João; Castro, Paulo Pimenta de - 2018 - 1a. edição

Persistent link: https://www.econbiz.de/10012195921