Brands are not just a sign. Brands are not just elements that position products and companies. For many years, brands have been regarded as the link between products/companies and their customers. However, this view has dramatically changed inasmuch as brands are now considered partners of the...

Nos últimos anos, a avicultura brasileira tem apresentado grande crescimento na produção e a criação de perus acompanha - de certa forma - este desempenho. Como o frango de corte, grande parte da produção de carne de peru é exportada. Todavia, o frango de corte tem o consumo no mercado...

Despite the well-known idea that rice is a commodity andthus it is unlikely to be differentiated, there is a large number of riceproducts available in the retail market, with different classification,standards, packages, brands etc. It can be observed significant variationin their prices,...