Spanish Abstract: Desde los años ochenta era natural que se presentara una transformación significativa en las formas del mercado de los productos dada la apertura económica y comercial, sin embargo, es hasta la década de los noventa que realmente se vive el florecimiento de nuevas cadenas...

With the emergence of the internet, the e-commerce grows on daily basis, in Brazil and in the world. In 2007 was still very low by Brazilian trade firms, even considering only firms with 20 or more employees. Only 855 firms adopted this practice in a total of 38.339 firms. The set up of this...

The Covid-19 pandemic exposed the fragility of institutional supply arrangements to the world and sparked predatory competition among buyers. In this context, the rationalization of demand and use of medical inputs and the centralized management o these acquisitions are recommended strategies,...

With the emergence of the internet, the e-commerce grows on daily basis, in Brazil and in the world. In 2007 was still very low by Brazilian trade firms, even considering only firms with 20 or more employees. Only 855 firms adopted this practice in a total of 38.339 firms. The set up of this...

The Covid-19 pandemic exposed the fragility of institutional supply arrangements to the world and sparked predatory competition among buyers. In this context, the rationalization of demand and use of medical inputs and the centralized management o these acquisitions are recommended strategies,...

This paper aims to investigate, using data on both the placing of automobile dealers and automobile demand and supply variables, the effects of new automobile dealers' entry in previously monopoly markets. First, we identify relevant variables which influence the existence and the number of...

Pelos dados da Wal Mart, a Companhia tinha, no início de 2004, 1.478 Lojas de descontos, 1.471 Supercenters, 538 Sam’s Clubs e 64 Mercados de vizinhança nos EUA. Em outros nove países operava 982 Lojas de descontos, 257 Supercenters, 80 Sam’s Clubs e 36 Mercados de vizinhança,...

Portuguese Abstract: As percepções de lotação espacial e a lotação humana são fatores que podem influenciar de forma relevante a escolha do consumidor por uma ou outra loja. O presente artigo tem como objetivo verificar como a lotação do ambiente de loja influencia a percepção de...

Portuguese Abstract: A atual dinâmica e competitividade de mercado obriga a que o marketing adapte continuamente as suas estratégias aos desafios de mudança constante, por forma a cumprir o seu propósito de resposta às exigências dos consumidores. Os gestores de marketing procuram assim um...

Portuguese Abstract: O objetivo deste trabalho foi identificar os atributos específicos de qualidade de serviços na percepção dos clientes de empresas de manutenção e equipamentos odontológicos, e mensurar os impactos da qualidade geral percebida e da satisfação na intenção de...