Spanish Abstract: Desde los años ochenta era natural que se presentara una transformación significativa en las formas del mercado de los productos dada la apertura económica y comercial, sin embargo, es hasta la década de los noventa que realmente se vive el florecimiento de nuevas cadenas...

With the emergence of the internet, the e-commerce grows on daily basis, in Brazil and in the world. In 2007 was still very low by Brazilian trade firms, even considering only firms with 20 or more employees. Only 855 firms adopted this practice in a total of 38.339 firms. The set up of this...

The Covid-19 pandemic exposed the fragility of institutional supply arrangements to the world and sparked predatory competition among buyers. In this context, the rationalization of demand and use of medical inputs and the centralized management o these acquisitions are recommended strategies,...

Pelos dados da Wal Mart, a Companhia tinha, no início de 2004, 1.478 Lojas de descontos, 1.471 Supercenters, 538 Sam’s Clubs e 64 Mercados de vizinhança nos EUA. Em outros nove países operava 982 Lojas de descontos, 257 Supercenters, 80 Sam’s Clubs e 36 Mercados de vizinhança,...

This paper aims to investigate, using data on both the placing of automobile dealers and automobile demand and supply variables, the effects of new automobile dealers' entry in previously monopoly markets. First, we identify relevant variables which influence the existence and the number of...

With the emergence of the internet, the e-commerce grows on daily basis, in Brazil and in the world. In 2007 was still very low by Brazilian trade firms, even considering only firms with 20 or more employees. Only 855 firms adopted this practice in a total of 38.339 firms. The set up of this...

The Covid-19 pandemic exposed the fragility of institutional supply arrangements to the world and sparked predatory competition among buyers. In this context, the rationalization of demand and use of medical inputs and the centralized management o these acquisitions are recommended strategies,...

Brands are not just a sign. Brands are not just elements that position products and companies. For many years, brands have been regarded as the link between products/companies and their customers. However, this view has dramatically changed inasmuch as brands are now considered partners of the...

Portuguese Abstract: A evolução da Internet foi a grande impulsionadora da revolução que se assiste no mundo da comunicação, uma nova sociedade de comunicação mediada pelas recentes tecnologias de informação com ferramentas que permitem uma ligação direta entre os elementos das...

Portuguese Abstract: A atual dinâmica e competitividade de mercado obriga a que o marketing adapte continuamente as suas estratégias aos desafios de mudança constante, por forma a cumprir o seu propósito de resposta às exigências dos consumidores. Os gestores de marketing procuram assim um...