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This work provides a broad review of the past literature on market segmentation, focusing on a discussion of proposed bases and classification methods. Multiple segmentation bases are detached, organized according to two axes - observable/ unobservable, general/ specific of the product and...
Persistent link: https://www.econbiz.de/10005059547
The purpose of this work is to provide an overview of what is perhaps the most common analysis context in market research – that of regression models for normally distributed data. In fact, examples of applications of these models continue to accumulate in the marketing literature, given their...
Persistent link: https://www.econbiz.de/10005031600
Determinative common factors of currency and financial crisis. This paper identifies and evaluates determinative common factors of currency and financial crisis in relation to 86 crises episodes between 1970-2004, based on factor analysis, cluster and discriminant analysis. One evidenced that...
Persistent link: https://www.econbiz.de/10008903124
The aim of this article is to estimate a Bayesian factorial dynamic model for the analysis and forecasting of the Brazilian tax burden (BTB) using monthly data from 1996 to 2007. Twenty taxes are responsible for about 80% of the BTB, each of which with a distinct seasonal pattern The factorial...
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The article aimed at to map the differences to the growth of the Brazilian agricultural area from 1994 to 2005 and from 1994 to 2010, trying to highlight changes related do 2006-2010 period. Data from Municipal Agricultural Production (PAM), of the Brazilian Institute of Geography and Statistics...
Persistent link: https://www.econbiz.de/10011372250