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Comunicare versus marketing intr-o economiei a cunoasterii

Popescu, Manoela - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 4, pp. 27-33

Communication is a vital phenomenon, a process, an art and a necessary science of men and it’s present in a society in … be “communication”. However, at the same time, the company approach regarding the “marketing philosophy” becomes … development is determined by communication. According to this, the relation between communication and marketing is obvious even if …

Persistent link: https://www.econbiz.de/10005687835

Innovation trends on information and communication technologies

CURETEANU, Radu; ISAC, Florin; LILE, Adrian - In: Annals - Economy Series 4.II (2010) December, pp. 255-260

discourse changed with the emergence of new information and communication technologies, which have been especially influential …

Persistent link: https://www.econbiz.de/10008837548

Mission and Social Responsibility of Business Organization

Ionescu, Gh. Gh. - In: Management & Marketing 1 (2006) 2

Our paper focuses on corporate social responsibility. The socially responsible corporation is a good corporation. Although capitalism, at the end of twentieth century is emerging as the preferred way to organize an economy, considerable disagreement exists concerning the fundamental purpose or...

Persistent link: https://www.econbiz.de/10005106568