Narrow search
Showing 1 - 5 of 5
Cover Image
Marketingul pe filiera vinului în România
Manole, Victor; Stoian, Mirela; Boboc, Dan; Ion, Raluca … - 2005
Persistent link: https://www.econbiz.de/10003310400
Cover Image
Etape in evolutia conceptului de marketing
Dumitru, Ionel - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 1, pp. 13-18
Trecerea de la stadiul in care marketingul era considerat un simplu instrument de crestere a vanzarilor bunurilor de larg consum, prin utilizarea unor tehnici agresive de cucerire a pietelor existente, avand o puternica orientare spre productie si spre distributie, pana la actualul stadiu de...
Persistent link: https://www.econbiz.de/10005075735
Cover Image
Responsabilitatea sociala a companiilor romanesti – un pas catre dezvoltarea durabila
Stancu, Alin; Orzan, Mihai - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 2, pp. 49-53
In teoria firmei, in mod natural se pleaca de la premisa ca firma actioneaza ca scop maximizarea profitului. Daca ar fi sa analizam activitatea firmelor, in ansamblu, am putea descoperi ca nu toate programele pe care acestea le deruleaza se inscriu in acest deziderat de maximizare a profitului....
Persistent link: https://www.econbiz.de/10005687832
Cover Image
Comunicare versus marketing intr-o economiei a cunoasterii
Popescu, Manoela - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 4, pp. 27-33
be “communication”. However, at the same time, the company approach regarding the “marketing philosophy” becomes … essential in the context of the new economy. Marketing offers, therefore, the scientific support, the theoretical and practical … support than can guarantee a high efficiency of the activities developed by the company through a marketing culture, in which …
Persistent link: https://www.econbiz.de/10005687835