Trecerea de la stadiul in care marketingul era considerat un simplu instrument de crestere a vanzarilor bunurilor de larg consum, prin utilizarea unor tehnici agresive de cucerire a pietelor existente, avand o puternica orientare spre productie si spre distributie, pana la actualul stadiu de...

In teoria firmei, in mod natural se pleaca de la premisa ca firma actioneaza ca scop maximizarea profitului. Daca ar fi sa analizam activitatea firmelor, in ansamblu, am putea descoperi ca nu toate programele pe care acestea le deruleaza se inscriu in acest deziderat de maximizare a profitului....

The last three decades of the 20th century were characterized by deep mutations of the West-European commerce. On the background of the convergence for the evolution tendencies of the economic field in the EU, there were common orientations in the structure of the distribution network. However...