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Etape in evolutia conceptului de marketing
Dumitru, Ionel - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 1, pp. 13-18
Trecerea de la stadiul in care marketingul era considerat un simplu instrument de crestere a vanzarilor bunurilor de larg consum, prin utilizarea unor tehnici agresive de cucerire a pietelor existente, avand o puternica orientare spre productie si spre distributie, pana la actualul stadiu de...
Persistent link: https://www.econbiz.de/10005075735
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Word-of Mouth Marketing Vs Marketing Viral
Orzan, Mihai; Orzan, Gheorghe - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 3, pp. 76-80
Noi forme de marketing si publicitate online se impun si transforma cu din ce in ce mai mare viteza marketingul …
Persistent link: https://www.econbiz.de/10005162785
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Sisteme inteligente pentru asistarea deciziilor in marketing bazate pe modele
Orzan, Gheorghe; Surcel, Traian - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 2, pp. 54-61
marketing, din domeniul financiar-contabile, de personal si salarizare, in general pentru gestiunea tehnico-operativa. …
Persistent link: https://www.econbiz.de/10005162792
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Influence of culture on decisions in marketing mix in the international context
Sasu, Constantin - In: Management & Marketing 1 (2006) 3
This article describes the impact of cultural dimensions on the four marketing mix variables (product, price …, distribution, promotion) The cultural dimensions will be treated as independent variables affecting the behaviour of marketing mix … this area both from the viewpoint of marketing practitioners, and of researchers. Concluding comments cover research issues …
Persistent link: https://www.econbiz.de/10005030145
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Analiza comparativa intre sinergia in comunicarea integrata de marketing si sinergia la nivelul fuziunii si achizitiilor
Matei, Ana Roxana - In: Revista de Marketing Online (Journal of Online Marketing) 4 (2010) 4, pp. 40-50
Acest articol ilustreaza o analiza comparativa intre sinergia in comunicarea integrata de marketing (CIM) si sinergia …
Persistent link: https://www.econbiz.de/10009148952