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The impact of information technology on the Romanian markets and e-commerce
Tuclea, Claudia-Elena - In: The AMFITEATRU ECONOMIC journal 9 (2007) 21, pp. 172-178
point out is the impact of the information technology on the marketing and on the Romanian markets, both final markets and … intermediate ones. In this new era of information technology, established marketing concepts seem to be assuming a completely …
Persistent link: https://www.econbiz.de/10005151185
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Etape in evolutia conceptului de marketing
Dumitru, Ionel - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 1, pp. 13-18
Trecerea de la stadiul in care marketingul era considerat un simplu instrument de crestere a vanzarilor bunurilor de larg consum, prin utilizarea unor tehnici agresive de cucerire a pietelor existente, avand o puternica orientare spre productie si spre distributie, pana la actualul stadiu de...
Persistent link: https://www.econbiz.de/10005075735
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Word-of Mouth Marketing Vs Marketing Viral
Orzan, Mihai; Orzan, Gheorghe - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 3, pp. 76-80
Noi forme de marketing si publicitate online se impun si transforma cu din ce in ce mai mare viteza marketingul …
Persistent link: https://www.econbiz.de/10005162785
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Sisteme inteligente pentru asistarea deciziilor in marketing bazate pe modele
Orzan, Gheorghe; Surcel, Traian - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 2, pp. 54-61
marketing, din domeniul financiar-contabile, de personal si salarizare, in general pentru gestiunea tehnico-operativa. …
Persistent link: https://www.econbiz.de/10005162792
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Analiza comparativa intre sinergia in comunicarea integrata de marketing si sinergia la nivelul fuziunii si achizitiilor
Matei, Ana Roxana - In: Revista de Marketing Online (Journal of Online Marketing) 4 (2010) 4, pp. 40-50
Acest articol ilustreaza o analiza comparativa intre sinergia in comunicarea integrata de marketing (CIM) si sinergia …
Persistent link: https://www.econbiz.de/10009148952