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~language:"ron"
~person:"Dumitru, Ionel"
~person:"Duţu, Olga"
~person:"Matei, Ana Roxana"
~person:"Orzan, Gheorghe"
~subject:"achizitie"
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Analiza comparativa intre sinergia in comunicarea integrata de
marketing
si sinergia la nivelul fuziunii si achizitiilor
Matei, Ana Roxana
- In:
Revista de Marketing Online (Journal of Online Marketing)
4
(
2010
)
4
,
pp. 40-50
Acest articol ilustreaza o analiza comparativa intre sinergia in comunicarea integrata de
marketing
(CIM) si sinergia …
Persistent link: https://www.econbiz.de/10009148952
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