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Cea mai bună dintre lumile posibile : marketingul politic în România, 1990 - 2005
Teodorescu, Bogdan; Guţu, Dorina; Enache, Radu - 2005
Persistent link: https://www.econbiz.de/10003471609
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The stimulating factors of buying
NEAMTU, Adina Claudia; NEAMTU, Liviu - In: Annals - Economy Series 1 (2010) April, pp. 39-48
The reason of buying, possibly is the most challenging concept in marketing deals with understanding why buyers do what … decisionmaking. Using this information, marketers can create marketing programs that they believe will be of interest to customers …
Persistent link: https://www.econbiz.de/10008470482
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Etape in evolutia conceptului de marketing
Dumitru, Ionel - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 1, pp. 13-18
Trecerea de la stadiul in care marketingul era considerat un simplu instrument de crestere a vanzarilor bunurilor de larg consum, prin utilizarea unor tehnici agresive de cucerire a pietelor existente, avand o puternica orientare spre productie si spre distributie, pana la actualul stadiu de...
Persistent link: https://www.econbiz.de/10005075735