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Cea mai bună dintre lumile posibile : marketingul politic în România, 1990 - 2005

Teodorescu, Bogdan; Guţu, Dorina; Enache, Radu - 2005

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The impact of information technology on the Romanian markets and e-commerce

Tuclea, Claudia-Elena - In: The AMFITEATRU ECONOMIC journal 9 (2007) 21, pp. 172-178

point out is the impact of the information technology on the marketing and on the Romanian markets, both final markets and … intermediate ones. In this new era of information technology, established marketing concepts seem to be assuming a completely …

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Cercetări de marketing

Paina, Nicolaie; Pop, Marius D. - 1997

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Etape in evolutia conceptului de marketing

Dumitru, Ionel - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 1, pp. 13-18

Trecerea de la stadiul in care marketingul era considerat un simplu instrument de crestere a vanzarilor bunurilor de larg consum, prin utilizarea unor tehnici agresive de cucerire a pietelor existente, avand o puternica orientare spre productie si spre distributie, pana la actualul stadiu de...

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