point out is the impact of the information technology on the marketing and on the Romanian markets, both final markets and … intermediate ones. In this new era of information technology, established marketing concepts seem to be assuming a completely …

be “communication”. However, at the same time, the company approach regarding the “marketing philosophy” becomes … essential in the context of the new economy. Marketing offers, therefore, the scientific support, the theoretical and practical … support than can guarantee a high efficiency of the activities developed by the company through a marketing culture, in which …